Hatun Aytug is a Senior Director with Alvarez & Marsal in New York City. She is a seasoned Consumer and Retail General Management Executive with over 25 years of expertise in Product Development, Sourcing, Production, and Product Execution. In the past 10 years, she has focused on Creative & Design, Merchandising, Sales, Planning, and Production, leading these teams through a sustainable Go-to-Market Process while building efficiencies within the functions of an organization and ensuring seamless product delivery. She is skilled in Apparel, Intimates, Accessories, Footwear, and Hard Goods.