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Why the cookie-cutter store model will fall out of favor in 2023
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As seen in Modern Retail
The standardized physical store strategy, where the assortment and the look of the store are the same regardless of location, can make it easier to operate a large fleet of stores.
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Shoppers, it seems, are demanding more than a transactional relationship from brands. In a Twilio survey released in June, 62% of respondents said they expect a personalized experience from brands. “There’s a big benefit there from a loyalty perspective and from a branding perspective,” Clear said.