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Ulta Beauty introduces more services, as part of a new merchandising strategy
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As seen in Glossy
Since the beginning of the third quarter, Ulta Beauty has introduced a new layout in about 44 stores to better showcase its mass and prestige categories, improve navigation, enhance the services experience and create more opportunities for discovery.
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“Beauty services can mean an additional visit, which may result in product purchases beyond the beauty service itself. Well-executed services present an opportunity to grow their share of consumers’ beauty wallets and could have a halo effect on their overall spend with the retailer.” said Manola Soler.