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Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

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As seen in Business of Fashion

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  • Beauty’s post-pandemic resiliency is just one reason why Moda Operandi, Farfetch and Shopbop have entered the category.
  • Despite having different strategies, there is product overlap among e-tailers.
  • Moda Operandi will need to consistently remind shoppers that beauty is a key component of its offerings to be successful.
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