As seen in NACS
Retailers are catering their locations and product assortment to the local community, a strategy that takes significant investment.
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It’s much easier for retailers to have the same look, layout and product assortment in all locations. A uniformed approach is easier to operate, but customers can feel as if they are “walking into a faceless monolith,” John Clear, a director in the Consumer Retail Group of global professional services firm Alvarez & Marsal, told Modern Retail.