As seen in Business of Fashion
Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.
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- Beauty’s post-pandemic resiliency is just one reason why Moda Operandi, Farfetch and Shopbop have entered the category.
- Despite having different strategies, there is product overlap among e-tailers.
- Moda Operandi will need to consistently remind shoppers that beauty is a key component of its offerings to be successful.