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What Does The Beautycounter Acquisition Mean For Its Future

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Beautycounter isn’t the first unicorn to emerge from the pack of brands that set out to disrupt the cosmetics and skin care industry in the last decade. But its business model – offering “clean” beauty items via a direct sales model where customers market and sell its products – makes it one of the more unusual start-ups to earn a 10-figure valuation.

  • Perspectives
  • Retail
  • Beauty
  • Beauty & Personal Care
  • Direct To Consumer
  • eCommerce
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