As seen in Business of Fashion
The deal, which sees Carlyle Group take a majority stake in the clean beauty brand and value it at $1 billion, sets Beautycounter up for future growth.
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Beautycounter isn’t the first unicorn to emerge from the pack of brands that set out to disrupt the cosmetics and skin care industry in the last decade. But its business model – offering “clean” beauty items via a direct sales model where customers market and sell its products – makes it one of the more unusual start-ups to earn a 10-figure valuation.