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The Spotlight On “The Trillion-Dollar Black Hole” Of On-Shelf Availability

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Many grocery executives had essentially capitulated to the problem and accepted this On-Shelf Availability (OSA) problem as the operational norm. It had become so accepted that insiders have coined a phase to refer to the problem – “The Trillion-Dollar Black Hole”

So why have retailers and consumer goods producers struggled for decades to improve OSA and treated it as an invisible or unfixable problem?

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