As seen in Business of Fashion
After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.
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Lancôme had planned to launch its Drama Ink liquid lip colour, one of its biggest lipstick launches in years, in July. Instead, the L’Oréal-owned makeup brand debuted the product in May, two months ahead of schedule, with all 13 shades of the $28 lipstick now available on Lancôme’s site, with wider retailer distribution still rolling out as planned.