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Startup Electric Gamebox Wants To Bring Gaming To Malls

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As seen in Morning Brew

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The London-based startup, which creates interactive gaming centers for malls, yesterday announced an $11 million Series A2 funding round. Count mall giant Brookfield Asset Management, via its Retail Revitalization program, among the investors.

  • The funding will fuel Electric Gamebox’s expansion in the US and UK, including 100 new locations in the next two years and 1,000+ by 2026; it currently has four.
  • Brookfield plans to level up malls with game rooms in cities like Chicago, Houston, and LA in 2021.
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