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Something Is Changing At Ulta

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As seen in Retail Dive

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When Mary Dillon joined Ulta in July 2013, the retailer had just raked in $2.2 billion in net sales for 2012, on the back of several years of strong net sales growth.

“Ulta has enjoyed tremendous success for the past several years, executing a well-defined strategy. And that includes accelerating store growth, introducing new products, services and brands, enhancing our loyalty program, broadening our marketing reach and increasing our digital focus, including ulta.com,” Dillon said on her first earnings call as CEO. “I don’t plan to make any radical changes to this strategy, but rather I plan to expand and build upon this solid foundation.”

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