From humble beginnings as an online bookstore, Amazon today is a dominant global force.
In 2020 Amazon’s marketplace is expected to generate $480 billion in Gross Merchandise Value globally of which $267 billion is in the U.S.To put that in context, for every dollar spent on online marketplaces in U.S., 70 cents are spent on Amazon. The pandemic has accelerated retail e-commerce by an estimated five to ten years, with growth across all sectors.