The pandemic has forced the retail industry to fundamentally rethink the full end-to-end operating model. Having a digital-first mindset is no longer a choice, but rather a strategic imperative.
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Speed and agility have become the new norm. The pace of change has accelerated at an unprecedented rate – a slow, 3 to 5-year strategic planning cycle is an outdated concept. Retail must get a lot quicker at driving change and making decisions in order to adapt to shifting customer and market demands.