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exclusive research
Store Brands: Driving Growth and Building Loyalty
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To say grocers, retailers, and wholesalers experienced extremes over the last 24 months would be an understatement. Now consumers are feeling the pinch of inflation and nowhere does the cost increase hurt the wallet more than groceries.
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Store brands now have a new opportunity to gain additional share vs. national brands. As consumers continue to stock up on pantry essentials as well as healthier and elevated premium offerings, price increases from national brand products paved the way for consumers to try and/ or build a relationship with store brands.