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How men’s beauty brands plan to take off in 2022

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As seen in Morning Brew

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When Umar ElBably graduated from the Canadian Ivey Business School in 2019, his line of men’s grooming and cosmetic products was just a class project. Now, it’s a full-fledged business—called Faculty—and even landed $3 million in seed funding, led by the Esteé Lauder Cos. “In our pitch deck, there’s a picture of me when I was like seven years old with dyed-blue hair,” he told Retail Brew. “I was experimenting with fashion and beauty, stealing my sister’s makeup.”

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