Amazon is bringing Amazon Style, its first real-life clothing store, to a Glendale, California mall later this year. And the tech behind the initiative is likely to intrigue retail competitors as much as the fashion.
In its announcement, the Seattle-based company says shoppers will be able to browse men’s and women’s clothing and shoes, looking at familiar brands as well as up-and-comers.
Using the Amazon Shopping app, they can scan a garment’s QR code to learn about the item, read reviews and select it to send to the fitting room. Once there, they’ll have additional touchscreens, allowing them to request items in more sizes and colors.