How Halo is breaking out of the DTC model

During the pandemic, “everything was being done online,” Halo’s CFO, Ned Mavrommatis, told CFO Brew. “But as the company continued to grow, we believed that we could get a lot more growth by getting into other channels as well, whether it’s online marketplaces or in stores.”

Many other DTC companies feel the same way. “Digitally native brands and even e-commerce brands, have seen a little bit of a slower trend” as the pandemic slowed, David Schneidman, senior director at Alvarez & Marsal Consumer Retail Group, told Retail Brew in March. “So finding a quality omnichannel approach to consumers is essential for sustainability.”