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How DTC startup Parade is moving beyond underwear and into new retail channels
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As seen in Modern Retail
Nearly three years after launching, Parade is diversifying its channels and product assortments. The move is in line with other digitally-native brands, like Allbirds and Lalo, in trying to diversify their offerings and distribution to reach wider audiences.
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David Schneidman, director at Alvarez & Marsal Consumer Retail Group, said that more DTC brands are looking for ways to expand their footprint in sustainable and less expensive ways.