As seen in Retail Brew
Consumers can now find SPF in their foundations, highlighters—and even hair serums. Welcome to summer 2022, where everything has SPF.
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“As the American consumer becomes more invested in skin care and this whole idea of wellness and health as beauty, it’s just going to bolster the category,” explained Manola Soler, senior director at Alvarez & Marsal, adding that searches for SPF increased year over year over the past five years.”