On small devices, please use the menu in portrait orientation.

Brands may need retailers more than they realize

Back to All insights

Share this article:

As seen in RetailDive

Read More

Some wholesale deals are at least as much about branding as about distribution, according to David Schneidman, director at Alvarez & Marsal’s Consumer Retail Group. The Sun Bum sunscreen brand began online, then turned to wholesale. Selling through “reputable hotel chains or beach clubs only elevates their equity while giving the consumer a premium experience,” Schneidman said by email.

But every brand ultimately needs some channel for mass distribution, too, Schneidman also said. And these experts all noted that consumers are availing themselves of every channel. That includes the retailers that some brands won’t partner with.

  • Press
  • All Types
  • Consumer Products
  • All Services
  • Retail
  • All Topics
  • Apparel & Footwear
  • Big Box & Mass Merchants
  • Brands
  • Brand Management
  • Department Stores
  • Direct To Consumer

Contact Us

    Alvarez & Marsal is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.


    Back to Top