Like other retail startups, furniture rental company Feather has adjusted its growth strategy as it tries to figure out how to best fit into customers’ post-pandemic lifestyles.
Last week, Feather added an outdoor furniture collection to its offerings. According to the company’s VP of marketing Jinal Shah, Feather received an uptick in requests to carry outdoor furniture from customers who were spending more time in their backyards last year during the pandemic. And in June, the company is expanding its services to Texas; currently, Feather is live in the New York, Los Angeles, San Francisco and Washington, D.C. metro areas. Shah said the move to Texas was spurred in part by the fact that it was a state a lot of people moved to during the pandemic.