When I was seven years old my letter to Santa Claus included a single item – a leopard print dress. My grandmother, a longtime merchant, complimented me on my awareness of fashion trends and we put the letter in the mail. While I did not find any leopard print dresses under the tree that year, it is a moment I often look back on as the start of a lifelong passion for all things fashion, and eventually all things retail.
I studied fashion design in Mexico City and had my work featured in ELLE Magazine before I graduated and moved to New York City – another long-running obsession of mine. I would quickly realize that I was too “left brain” for many creative departments. I tended to be more concerned with sales trends and consumer insights than it was deemed necessary for designers to be at the time. Early on, I pivoted into more technical aspects of the business – working in product development, planning, and merchandising across several product categories. After pursuing an MBA at Columbia Business School, I found my way into consulting, and in early 2020 I joined the Consumer & Retail Group at Alvarez and Marsal.
From hosting client workshops leveraging design thinking frameworks to identify new areas of growth, to ensuring presentation materials bring our findings to life in a visually compelling way, I find myself leveraging design skills and tools in my everyday work today.