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‘You can almost taste the hot chocolate’: Why catalogs are still winning holiday marketing
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As seen in Retail Dive
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.
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“The internet largely is an unorganized mess. It serves very well when a consumer knows what they’re looking for, but not as much for general browsing,” said Chad Lusk, senior director at Alvarez & Marsal’s Consumer and Retail Group. “Catalogs serve to assemble these curated collections of goods where you can see multiple items paired together … that effectively triggers ideas.”