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Why one brand is launching a DTC site after years of selling at national retailers
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As seen in Modern Retail
At a time when direct-to-consumer businesses are trying to diversify their businesses, natural beauty retail brand Raw Sugar Living is launching a DTC channel to cater to a specific segment of its customer base.
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Manola Soler, senior director at Alvarez & Marsal’s Consumer Retail Group, said “I see the DTC move as completing the digital ecosystem for the brand, and as a potential recruitment tool.”