As seen in Retail Dive
These deals provide brands with resources needed to grow their business: a robust supply chain, new customers and a wider distribution network. But they're not without risk.
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Many direct-to-consumer brands set out to disrupt the legacy companies in their spaces. Their messaging is often centered around being hip, young brands that understand the consumer — unlike larger companies.
Why then do so many DTC brands agree to be acquired, sometimes by those same companies they set out to disrupt?