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Wayfair and Bed Bath & Beyond saw sales skyrocket during the pandemic. Where are they now?

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As seen in RetailDive

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Some wholesale deals are at least as much about branding as about distribution, according to David Schneidman, director at Alvarez & Marsal’s Consumer Retail Group. The Sun Bum sunscreen brand began online, then turned to wholesale. Selling through “reputable hotel chains or beach clubs only elevates their equity while giving the consumer a premium experience,” Schneidman said by email.

But every brand ultimately needs some channel for mass distribution, too, Schneidman also said. And these experts all noted that consumers are availing themselves of every channel. That includes the retailers that some brands won’t partner with.

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