2022 was a splashy year for beauty, with a rush of celebrity launches and innovative retail models.
The global beauty sector is on track to reach $546 billion by the end of the year (up from $529 billion in 2021), driven by growth across all categories, with the potential to hit $596 billion by 2025, according to data from Euromonitor International. However, the battle is far from over, warns David Schneidman.