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The Importance of and Approach to Revenue and Margin Management for CPG Companies Today
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Rising cost pressures, CPG manufacturers’ pricing actions, and historic retail inflation felt by consumers have dominated headlines in 2022, and rightfully so.
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But beyond the most ubiquitous issue of inflation, other factors like increasing omnichannel complexity, labor shortages, and rising customer acquisition costs make these times perhaps the most challenging competitive climate for CPG companies ever. And with the mandate to disproportionately steal and grow share never wavering, now is as important a time as ever for CPG companies to turn to Revenue and Margin Management (RMM).