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Target Is Increasing Its Health And Wellness Offerings With Help From DTC Brands
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As seen in Modern Retail
Target is rapidly expanding its health and wellness offerings with the help of digitally native brands.
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In recent weeks, Target has added multiple wellness-focused DTC brands to its shelves. They include vitamin brand Care/of, feminine care brand Proof and Sugarbreak, a gummies supplement aimed at curbing sugar cravings. And this week, medicine cabinet-focused brands Hilma and Beekeeper’s Naturals launched in Target stores and on Target.com.