As seen in Fashion Dive
Fashion’s wealthiest generation is also its oldest, and as its ranks expand, there are opportunities and challenges for an industry that largely ignores them.
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Silver Generation consumers in the United States seem to get passed by, said Michael Prendergast, managing director in Alvarez & Marsal’s Consumer and Retail Group. Gen X, he said, is particularly invisible to the fashion industry. “When Gen Xers were coming of age in the early ’90s, I think a lot of attention was paid to them,” he said. It was part of a whole revolution, [with] that late ’90s edge driving a lot of fashion and culture. Then they were kind of forgotten about, and it’s been kind of quiet. Now they’re reaching their peak earnings years, with potentially more disposable income to spend on fashion.”