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Solving the E-Commerce Equation

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“As online sales have jumped, e-commerce companies have tackled constraints and shortages across every leg of the supply chain,” says Abhinav Chandra, managing director with the consumer retail group of Alvarez & Marsal, a professional services firm.

“The effect is not additive, but multiplicative,” he says. “Those at the tail end of the process bear the brunt of the challenges. Apparel retailers, for instance, typically need to sell their wares within a few months. Shipping delays cut into that timeframe, boosting the risk the retailer will have to discount its merchandise.”

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