As the pace of change has continued to increase, categories have experienced dramatically different outcomes in performance and the traditional static approach to in-store space allocation is no longer sufficient. Grocers have an urgent mandate to accelerate their format innovation: rethink category roles, reimagine store layouts, and optimize space allocation by department and category.
There is no universal formula – but leaders will ground decisions in deep customer insights, leverage robust analytics to spot emerging patterns and in-store opportunities, and build agile merchandising organizations capable of rapidly adjusting in-store execution to stay ahead.
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