As seen in Business of Fashion
The skin care giant is changing its parent company name and debuting non-acne beauty lines, reflecting a shift in how acne shoppers are buying beauty products today.
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“There are many reasons why [digital investments] are absolutely the right strategy for fast food restaurants,” said Hemant Kalbag, a managing director at Alvarez & Marsal Consumer Retail Group. “There is the element of the ease of doing business, but, more importantly, it gives you a direct connection with the consumer… your ability to offer personalized promotions, your ability to understand consumer shopping habits.”