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Nonalcoholic beer startup Athletic Brewing plots further growth amid momentum
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As seen in Modern Retail
Since launching in 2017, nonalcoholic beer startup Athletic Brewing has become a CPG darling in retail circles — and now it has big growth plans.
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The Connecticut-based brewer’s sales reached $37 million in 2021, and grew 100% year-over-year in 2022. Between 2018 and 2021, the company confirmed that revenue growth exceeded 13,000%. That growth helped catapult Athletic Brewing to the top of the overall craft brew category, ranking as the third largest nonalcoholic brand in the U.S. behind Heineken 0.0 and Bud Zero.