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Marketplaces as a New Channel to Win With Consumers

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As seen in My Total Retail

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Alvarez & Marsal estimates retail e-commerce will reach a staggering $5 trillion by 2025, with marketplaces representing the lion’s share of that figure. In 2020, marketplaces were greater than 50 percent of all e-commerce sales in the U.S.

A large selection of items from multiple brands, with convenience and competitive pricing, is the reason behind marketplace growth. Given the importance of marketplaces to the e-commerce landscape, most brands no longer have the option of ignoring marketplaces. So how should companies think of the marketplace as the new channel and win with consumers?

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