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Inflation could steal Christmas, but shoppers are finding ways around it
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As seen in The Washington Post
Consumers have shown remarkable resilience this year in light of stubbornly high inflation and soaring interest rates. But cracks are starting to show, experts say, just as the holiday shopping season is ramping up.
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“There’s a sort of an underlying resilience, which is always out there,” said Jonathan Sharp, a managing director with the consumer and retail group at the consulting firm Alvarez & Marsal. “I think at the moment, though, that masks the fact that the consumer is making it really difficult for retailers to make this consumer spending profitable.”