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How To Win In Beauty In The Next Normal

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As seen in Beauty Packaging

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When the Covid-19 pandemic hit in 2020, consumers’ routines were instantly disrupted. From remote working and learning, to extended closures of non-essential retailers, social distancing, and face masks becoming ubiquitous – 2020 was a year unlike any other.

A year after the first lockdown measures were implemented in the U.S., the A&M Consumer and Retail Group set out to understand how customer beauty preferences and behaviors have changed, and which of these changes may be here to stay.

In the A&M Consumer and Retail Group Beauty Survey most respondents indicated that, since Covid-19, they have either completely stopped or purchased fewer beauty products. Only 20% of respondents said their beauty routines remained unchanged.

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