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How Rebelstork is building a resale site for baby gear

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For categories like baby gear, which includes strollers or cribs that cost hundreds of dollars, buying certified refurbished makes sense, said Michael Prendergast, managing director at Alvarez & Marsal Consumer Retail Group.

“Resale marketplaces are addressing things like sustainability and value added,” he said. While resale has largely focused on fashion and footwear, more categories are entering the fold.

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