As seen in Business of Fashion
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
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“Omnichannel is multi-channeled, and you’ve got to get it right and embrace each and every one of them,” said Michael Prendergast, managing director in the consumer retail group at management consulting firm Alvarez & Marsal. “They each have their own requirements for success, as well as pitfalls for failure.”