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How Aura Bora uses seasonal and limited-time flavors to boost sales
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As seen in Modern Retail
Sparkling water startup Aura Bora utilizes bi-monthly limited-time flavors to boost customer loyalty and entice retailer partners.
David Schneidman, the Director of Alvarez & Marsal Consumer Retail Group said the model also encourages quick consumer purchases.
“Limited time offers create this notion of scarcity and really incentivize the consumer to purchase immediately or risk the opportunity of never experiencing the products,” said Schneidman. “A finite offering, both in time and volume makes consumers much more proactive.”
On top of this, added Schneidman, limited time offers give brands “news” to share with their customers beyond basic brand messaging and drive incremental purchases and larger basket sizes both in-store and at retailer partners.