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Glossier Set To Return To Physical Retail, Open Stores Globally
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As seen in Business of Fashion
After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.
When Glossier’s London pop-up opened in November 2019, it had so many visitors in its opening weeks that the company quickly extended its three-month long lease to a year.
But by March 2020, Covid-19 was quickly spreading across the globe and Glossier decided to close the 2,000-square-foot space in Covent Garden, as well as its permanent stores in New York City and Los Angeles.
When other beauty retailers reopened their storefronts last summer with modified protocols, such as curbside pickup or the elimination of testers, Glossier announced it would be shutting its stores permanently.