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French fragrance brand Diptyque plans more standalone stores across the U.S.
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As seen in Modern Retail
After experiencing triple-digit year-over-year DTC sales growth throughout the pandemic, Diptyque is focusing on opening more standalone stores in the U.S. while remodeling some of its other boutiques.
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David Schneidman, Director at Alvarez & Marsal Consumer Retail Group, said with e-commerce having dominated shopping in the past couple of years, brands are now re-establishing their brick-and-mortar experiences.