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For Fast Food Chains, Digital Growth Is Getting Harder To Come By
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As seen in Modern Retail
As more people start dining in at restaurants again, fast food chains are making changes to their digital strategies.
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“There are many reasons why [digital investments] are absolutely the right strategy for fast food restaurants,” said Hemant Kalbag, a managing director at Alvarez & Marsal Consumer Retail Group. “There is the element of the ease of doing business, but, more importantly, it gives you a direct connection with the consumer… your ability to offer personalized promotions, your ability to understand consumer shopping habits.”