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Food For Thought: Helping Food Companies Navigate
a Seismic Shift
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As the pandemic raged in early 2020, the unprecedented surge in demand initially buoyed the performance of most food companies.
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Nine months later, as the economic crisis continues to impact families, there have been significant “sticky” shifts in consumer spending, preferences and eating behaviors. COVID-19 effects have gone far beyond pantry loading, and what started as imposed behavior changes are now becoming learned behaviors, here to stay for consumers. CPG food companies must be cognizant of these swings and evolve to meet these redefined consumer needs.