For brands and retailers navigating the shifts in this “No Normal” world, keeping a finger on the pulse of consumer evolution is the key to survival and success.
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As we continue to navigate the ever-changing consumer environment in 2022, the A&M Consumer and Retail group has set out to understand how beauty behaviors and preferences continue to evolve. In this year’s A&M Consumer and Retail Group Beauty Survey, we saw a continuation of some of last year’s trends, a reversal of others, and the emergence of new ones.