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Angry shoppers are fighting back against inflation — even the wealthy ones. Companies are feeling it.

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As seen in MarketWatch

Companies are renewing their focus on value — “a small victory” for consumers who are fed up with rising prices and plan to cut back on their spending.

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“The consumer is empowered to make changes at retail, but it is certainly coming from continued declining consumer sentiment” as people are “increasingly panicked about their personal financial situation,” Chad Lusk, a managing director in the consumer and retail group at the consulting firm Alvarez & Marsal (A&M), told MarketWatch.

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