As seen in Business of Fashion
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that thrived on pandemic fashion trends face two different outcomes?
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On Wednesday, Softbank’s Vision Fund announced a $400 million investment into Vuori, a California-based activewear brand. Although the Japanese bank typically sticks to technology for its investments, this one is a signal that Softbank sees fitness apparel as the next big growth market.