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A Tale of Two Cities in the Home Goods Sector

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This disruption forced home goods competitors to better align with their core customers and carve out their own unique
consumer value proposition in the market, in order to either compete with new lowcost offerings or differentiate their values from those based solely on price.

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  • Retail
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  • Direct To Consumer
  • eCommerce
  • Furniture
  • Home Furnishings

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