COVID delivered a double blow to retailers’ staffing efforts: First, the threat of infection stretched store, warehouse and call center employees to the breaking point; then, the social effects of the pandemic, now well known as “The Great Resignation,” made the recruiting and retention of workers even tougher and more competitive than usual.
The current labor pressures have stepped up the pace at which companies are implementing new tech solutions, according to David Ritter. “Given the difficult labor market, we are seeing retailers push automation pretty aggressively,” he said in an interview with Retail TouchPoints. “It’s still somewhat early days, but we’re seeing it accelerate pretty dramatically in terms of everything from piloting to full rollout of automation solutions.”